FROM APPENDIX A: Project Planning Guideline
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List
and briefly describe the 4 project planning guidelines:
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1. Determine the project’s purpose: It is an understanding
of why it is you are taking on the project at hand, whether it be to touch up
a photo, create an invitation, or designing a flyer for advertisement.
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2. Analyze your audience: Figuring out who will be viewing
or using your project and creating and tailoring it to meet the specifics
needs and interest of those individuals.
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3. Gather possible content: Start by collecting images, photos and other
data that can be used as material for your project, given you have all legal
rights to do so.
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4. Determine what content to present to your
audience: You need to cross reference
you audience list with material list, and determine which is best suited for
communicating message or what it is you are trying to accomplish.
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FROM APPENDIX B: Graphic Design Overview
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1. Define the following terms
regarding GRAPHIC DESIGN (terms are
listed in alphabetic order):
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- Balance: Using asymmetrical and
symmetrical balance, you can allow for a more balanced image and avoid
viewers from feeling overwhelmed and making it hard to focus on the
image.
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- Closure:
A technique for designing objects without solid
lines and creates visual interest.
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- Continuance:
Create a focal point to capture viewers’
attention and through the use of diagonal lines you can create a path
you want the viewer to follow.
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- Contrast:
Creates visuals differences within the image by designing colors, scales, or
characteristics that stand out on a page or background.
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- Device
dependency: For example, web pages; which will cause the
appearance or format in which it
is displayed, to be different depending on which device is used to view
or access the web page ( tablet, pc, smartphone, laptop, ect.)
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- Dominance:
The use of specific designs in which will create
a focal point or highlight in which the viewer will see first.
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- Negative
space: Also none as white space, refers to space within the
image that contains no information and keeps the image from looking
cluttered.
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- Pixel: The smallest element of a digital image that changes
based on resolution.
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- Proximity:
Refers to space between elements of the image,
including the header and paragraphs, so that you can keep from
cluttering page make things flow better.
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- Public-domain
images: Great for finding free artwork or photographs.
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- Repetition:
A technique in which involves using/ repeating a
specific color scheme or other visual characteristics to create a
uniform appearance and overall layout.
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- Resolution:
Refers to the number of pixels within in an images, is also
used for print output.
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- Royalty-free
images: Refers to images that can be used more than once
without having to pay a royalty fee for each use of the image.
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- Stock
art: Refers to licensed artwork and photographs that is
commercially available for a given price.
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- Unity: Refers to creating a design element that will allow your
work to flow well and give an overall balanced image.
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- White
space: Also called Negative space, however it does not have to be white .
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2. Define the following terms
regarding COLOR TERMS (terms are listed
in alphabetic order):
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- CMYK color: A mix of
cyan, magenta, yellow and black pigments to create other colors, used in
color printing.
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- Color relativity: Refers
to the relationship of colors and how bright or dark they stand out
against different colors in a background or foreground.
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- Color scheme: Analogous: Refers to using colors that are closely found on the color
wheel and best complement each other.
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- Color scheme: Complementary: Refers to the method of using colors that are
directly across from each other on the color wheel to create a high
contrast look that appears vibrant.
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- Color scheme: Monochromatic: Refers to a smooth look that is easy to create,
and uses a single hue with a
variety of shades and tints.
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- Desaturated colors: Technique
used to create mellow tones that can evoke calm feeling s or neon colors
to produce cause excitement.
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- Hue: Refers to the
tone, or actual color such as red, yellow or blue.
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- L*A*B color: Combines
levels of lightness with two color channels, a and b, allowing it to
closely approximate the true human perception of color and can therefore
produce more colors than either RGB or CMYK.
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- RGB color: Color
model that mixes red, green, and blue light to create other colors; used
by computer monitors and TV screens.
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- Saturation: Refers
to the intensity of a color effected by the level of hue.
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- Shade: A mixture of
hue and black, producing a darker color.
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- Tint: A mixture of a
hue and white, producing a lighter color.
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- Value: Refers to a
color’s overall lightness or darkness.
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3. List what emotions are often
associated with these colors:
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- Black: Represents death, evil, mystery, intelligence and
power.
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- Blue: A favorite of
men; implies authority, stability, loyalty and confidence.
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- Green: Symbolizes
positive things; growth, tranquility, luck, money, and health and even
jealousy.
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- Red: Can symbolize
love, passion, comfort and sin, hell and danger.
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- White: Can be
associated with cleanliness, purity and hope, mourning and death, and
brides and doctors.
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4. List 5 factors that contribute
to the readability of text:
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1. Large text passages written in
lowercase are easier to read than long text passages in uppercase.
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2. Regular text is easier to read than
italicized text.
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3. Black text on a white background is
easier to read that white on a black background.
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4. Legibility effects readability.
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5. Line length, letterforms, and
appearance all influence readability.
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5. Explain the responsibilities of
the CLIENT in the client/designer relationship: A client must
be able to clearly communicate his or
her needs of the project and providing timely and constructive
feedback to the designer. The client must trust the designer’s expertise and
most importantly pay bills on time.
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6. Explain the responsibilities of
the DESIGNER with regard to customer service:
You should treat
your client and your client’s time and money with respect. Try and relate to
them on a personal level and have an appreciation for them.
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7. PUBLIC
DOMAIN PHOTO SITES: Appendix
B (page 22) mentions several sites where you can find PUBLIC DOMAIN PHOTOS,
including Flickr, Morgue Files, and
Uncle Sam’s Photos.
- Go to the sites listed and find the suggested
image type.
- Save the image and insert where indicated. If
you have trouble inserting the image:
·
Take
a SCREEN SHOT of the image by holding the CTRL key down and tapping the PRINT SCREEN button on your keyboard (the key probably says PRTSC or something similar), and
then paste it into PHOTOSHOP or
GIMP.
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CROP
the excess from around the image (from PICTURE TOOLS, click the CROP tool on
the right side of the Ribbon).
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Save
the image and then insert into this document on your blog.
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On
the home page, you will see several categories of images. Click on the
SCIENCE category. Find an amazing image of the EARTH FROM SPACE and insert
here:
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Search
for a beautiful image of a TALL SHIP and insert here:
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Search
for a colorful image of a FLORIDA PANTHER and insert here:
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8.
BLOG: Create a new
blog post and insert the information and images from this sheet in the new
post.
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