Nicole Atterberry:Digital Graphics: Appendix A & B

Name:

Nicole Atterberry

Student Number:

X00105576

Shelly Cashman Photoshop CS 4

Appendix A & Appendix B Assignment

Answers to this exercise can be found in the Shelly Cashman Appendix A & B: PDF document, posted under CONTENT in D2L. If it takes too long to download, the document is also available here:

http://drcstevens.drivehq.com/graphics/appab.pdf

This file may take a while to download to your computer, so be patient!

DIRECTIONS:

Answer all questions below, briefly but completely.
Change the color of the answer to BLUE.
When this sheet is complete, copy the information and images into a new blog post.

FROM APPENDIX A: Project Planning Guideline

List and briefly describe the 4 project planning guidelines:

1. Determine the project’s purpose: It is an understanding of why it is you are taking on the project at hand, whether it be to touch up a photo, create an invitation, or designing a flyer for advertisement.

2. Analyze your audience: Figuring out who will be viewing or using your project and creating and tailoring it to meet the specifics needs and interest of those individuals.

3. Gather possible content: Start by collecting images, photos and other data that can be used as material for your project, given you have all legal rights to do so.

4. Determine what content to present to your audience: You need to cross reference you audience list with material list, and determine which is best suited for communicating message or what it is you are trying to accomplish.

FROM APPENDIX B: Graphic Design Overview

1. Define the following terms regarding GRAPHIC DESIGN (terms are listed in alphabetic order):

Balance: Using asymmetrical and symmetrical balance, you can allow for a more balanced image and avoid viewers from feeling overwhelmed and making it hard to focus on the image.

Closure: A technique for designing objects without solid lines and creates visual interest.

Continuance: Create a focal point to capture viewers’ attention and through the use of diagonal lines you can create a path you want the viewer to follow.

Contrast: Creates visuals differences within the image by designing colors, scales, or characteristics that stand out on a page or background.

Device dependency: For example, web pages; which will cause the appearance or format in which it is displayed, to be different depending on which device is used to view or access the web page ( tablet, pc, smartphone, laptop, ect.)

Dominance: The use of specific designs in which will create a focal point or highlight in which the viewer will see first.

Negative space: Also none as white space, refers to space within the image that contains no information and keeps the image from looking cluttered.

Pixel: The smallest element of a digital image that changes based on resolution.

Proximity: Refers to space between elements of the image, including the header and paragraphs, so that you can keep from cluttering page make things flow better.

Public-domain images: Great for finding free artwork or photographs.

Repetition: A technique in which involves using/ repeating a specific color scheme or other visual characteristics to create a uniform appearance and overall layout.

Resolution: Refers to the number of pixels within in an images, is also used for print output.

Royalty-free images: Refers to images that can be used more than once without having to pay a royalty fee for each use of the image.

Stock art: Refers to licensed artwork and photographs that is commercially available for a given price.

Unity: Refers to creating a design element that will allow your work to flow well and give an overall balanced image.

White space: Also called Negative space, however it does not have to be white .

2. Define the following terms regarding COLOR TERMS (terms are listed in alphabetic order):

CMYK color: A mix of cyan, magenta, yellow and black pigments to create other colors, used in color printing.

Color relativity: Refers to the relationship of colors and how bright or dark they stand out against different colors in a background or foreground.

Color scheme: Analogous: Refers to using colors that are closely found on the color wheel and best complement each other.

Color scheme: Complementary: Refers to the method of using colors that are directly across from each other on the color wheel to create a high contrast look that appears vibrant.

Color scheme: Monochromatic: Refers to a smooth look that is easy to create, and uses a single hue with a variety of shades and tints.

Desaturated colors: Technique used to create mellow tones that can evoke calm feeling s or neon colors to produce cause excitement.

Hue: Refers to the tone, or actual color such as red, yellow or blue.

L*A*B color: Combines levels of lightness with two color channels, a and b, allowing it to closely approximate the true human perception of color and can therefore produce more colors than either RGB or CMYK.

RGB color: Color model that mixes red, green, and blue light to create other colors; used by computer monitors and TV screens.

Saturation: Refers to the intensity of a color effected by the level of hue.

Shade: A mixture of hue and black, producing a darker color.

Tint: A mixture of a hue and white, producing a lighter color.

Value: Refers to a color’s overall lightness or darkness.

3. List what emotions are often associated with these colors:

Black: Represents death, evil, mystery, intelligence and power.

Blue: A favorite of men; implies authority, stability, loyalty and confidence.

Green: Symbolizes positive things; growth, tranquility, luck, money, and health and even jealousy.

Red: Can symbolize love, passion, comfort and sin, hell and danger.

White: Can be associated with cleanliness, purity and hope, mourning and death, and brides and doctors.

4. List 5 factors that contribute to the readability of text:

1. Large text passages written in lowercase are easier to read than long text passages in uppercase.

2. Regular text is easier to read than italicized text.

3. Black text on a white background is easier to read that white on a black background.

4. Legibility effects readability.

5. Line length, letterforms, and appearance all influence readability.

5. Explain the responsibilities of the CLIENT in the client/designer relationship: A client must be able to clearly communicate his or her needs of the project and providing timely and constructive feedback to the designer. The client must trust the designer’s expertise and most importantly pay bills on time.

6. Explain the responsibilities of the DESIGNER with regard to customer service:

You should treat your client and your client’s time and money with respect. Try and relate to them on a personal level and have an appreciation for them.

7. PUBLIC DOMAIN PHOTO SITES: Appendix B (page 22) mentions several sites where you can find PUBLIC DOMAIN PHOTOS, including Flickr, Morgue Files, and Uncle Sam’s Photos.

Go to the sites listed and find the suggested image type.
Save the image and insert where indicated. If you have trouble inserting the image:

· Take a SCREEN SHOT of the image by holding the CTRL key down and tapping the PRINT SCREEN button on your keyboard (the key probably says PRTSC or something similar), and then paste it into PHOTOSHOP or GIMP.

· CROP the excess from around the image (from PICTURE TOOLS, click the CROP tool on the right side of the Ribbon).

· Save the image and then insert into this document on your blog.

Uncle Sam’s Photos: http://www.unclesamsphotos.com/

On the home page, you will see several categories of images. Click on the SCIENCE category. Find an amazing image of the EARTH FROM SPACE and insert here: