My Admit tickets
My Recycled image
My type image,
Name:
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Nicole Atterberry
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Student
Number:
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X00105576
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Graphics and Visual Communications Management, Chapter 1
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1. Document design decisions:
List 10 questions you should
consider when designing a document that affect readability and visual appeal
of the document:
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1. What layout am I going to use?
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2. Am I leaving
enough white space, or does it appear crowded?
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3. Which font(s) will I use to make it visually attractive
yet readable?
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4. What color text should I use given background and
readability?
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5. Should I adjust my text lines according to my margins?
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6. Does my text need centering?
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7. Am I allowing enough space between lines?
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8. How do I combine type styles?
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9. What fonts should I use for my headings?
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10. Where should I place my headings?
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2. Page layout considerations:
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A
single 6 ½’’ column on an 8 ½’’ by 11’’ page.
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It
gives you a basis for following a set format in which will allow you to have
a consistent placement of text and graphics within a multipage document.
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It allows you to
insert graphics within columns, and to use landscape orientation while
keeping text lines to a readable length.
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It allow spaces
between text and images, to avoid crowding and allowing your document to be
easily readable.
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It is
between 35 and 70 characters or between 8 to 12 words.
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It breaks up units
of words that the reader expects to read together, thus making the reader
work harder to discern the message.
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It requires the
reader to move his or her head too much, causing fatigue.
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3. Font/file considerations:
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1.
Describe the difference between serif fonts and sans
serif fonts: Serif typeface has small,
horizontal strokes that extend from the end of the vertical strokes; leading
your eye quickly along a line of copy and easily processed. Sans serif
typeface lacks those small horizontal strokes.
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2. List three serif fonts and change them into their
actual font (for example: Times New Roman):
a. Georgia, Georgia
b. Times New Roman, Times
New Roman
c. Garamond, Garamond
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3. List three sans serif fonts and change them into their
actual font (for example: Verdana):
a. Franklin Gothic, Franklin
Gothic
b. Gill Sans, Gill
Sans
c. Verdana, Verdana
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4. What is a PDF file and why are
PDF files commonly used? It is a portable
document format file created with a program such as adobe which captures the exact
look of the doc. appearing the same on Windows and Macintosh systems; also
printing form any system.
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5. What happens if a font in the
document is NOT installed in the computer?
Then the program
used to view the doc. will substitute the font, changing the font and
sometimes making it unreadable.
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6. With regard to font size: 1
point equals how many inches? It is equal to 1/72 of an inch.
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7. What is the optimum point size
range for good readability? A range of 9 to 12
points.
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8. Define these terms with regard to font
size:
a. x-height: Help to decide
whether your text will legible at a smaller size or whether it needs to be
bigger by measuring the lowercase letters without any ascenders or descenders
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b. ascender: Refers to the part of the letter ascending upward above
the x-height.
c. descender: Refers to the part of the letter descending below the
x-height.
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9. Explain why some fonts may
appear larger than others even if they are the same point size. Because some fonts with a larger x-height and
individual letter width can take up more space.
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10. a. What is leading? (NOTE: This pronounced “led-ding”
NOT “leeding”) It refers to line spacing between
text.
b. Why is leading
“set solid” not advised? Because it
leaves no space between lines and
makes the reader have to read more slowly to avoid jumping lines.
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11. When is it most appropriate to
use type styles such as bold
and italics? When you want
to single out or make emphasis to a certain word or sentence to grab the
attention of the reader.
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12. WHY IS IT DIFFICULT TO READ
BLOCKS OF TEXT THAT ARE ALL IN UPPER CASE? It can
make it harder to read since the reader has to spend more time focusing and
distinguishing between letters and recognizing words.
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13. Explain the basics of using fonts, font
sizes, and styles to create a hierarchy of information in a lengthy document:
It helps to break up the information into levels,
for example headings and subheadings which tend to be larger and even smaller
type for footnotes or captions.
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4.
Document design exercise:
Follow
the directions below to practice the design principles found in this chapter.
You need to be in MS WORD to complete this assignment. You may want to print these directions
so you can more easily follow them as you work through this exercise.
·
CTRL I (italics,
repeat to un-italicize)
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CTRL U (underline, repeat to remove underling)
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CTRL B (bold,
repeat to un-bold—leave the title bold)
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CTRL R (right justify)
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CTRL L (left justify)
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CTRL E (center—leave the title centered)
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SHIFT CTRL >
(increase font size, do this several times, then SHIFT CTRL < to
decrease font size)
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SHIFT F3 (change case, NOTE: F3
is one of the function keys at the top of the keyboard. Try this shortcut
several times to cycle through the cases)
· CTRL D
Design,
opens FONT dialog box; change colors, fonts, sizes, styles; try many of these
=rand(3,7) then press the ENTER key to create the
fill text
· CTRL M (to
indent or move the paragraph; SHIFT
CTRL M to move it back)
· CTRL 2 (double
space, CTRL 1 to single-space—leave as single-spaced)
· To create columns: On the
ribbon: PAGE LAYOUTÃ COLUMNSÃ TWO
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5. BLOG: Create a new
blog post and insert the information and images from this sheet in the new
post.
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Name:
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Nicole Atterberry
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Student
Number:
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X00105576
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FROM APPENDIX A: Project Planning Guideline
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List
and briefly describe the 4 project planning guidelines:
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1. Determine the project’s purpose: It is an understanding
of why it is you are taking on the project at hand, whether it be to touch up
a photo, create an invitation, or designing a flyer for advertisement.
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2. Analyze your audience: Figuring out who will be viewing
or using your project and creating and tailoring it to meet the specifics
needs and interest of those individuals.
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3. Gather possible content: Start by collecting images, photos and other
data that can be used as material for your project, given you have all legal
rights to do so.
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4. Determine what content to present to your
audience: You need to cross reference
you audience list with material list, and determine which is best suited for
communicating message or what it is you are trying to accomplish.
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FROM APPENDIX B: Graphic Design Overview
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1. Define the following terms
regarding GRAPHIC DESIGN (terms are
listed in alphabetic order):
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2. Define the following terms
regarding COLOR TERMS (terms are listed
in alphabetic order):
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3. List what emotions are often
associated with these colors:
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4. List 5 factors that contribute
to the readability of text:
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1. Large text passages written in
lowercase are easier to read than long text passages in uppercase.
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2. Regular text is easier to read than
italicized text.
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3. Black text on a white background is
easier to read that white on a black background.
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4. Legibility effects readability.
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5. Line length, letterforms, and
appearance all influence readability.
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5. Explain the responsibilities of
the CLIENT in the client/designer relationship: A client must
be able to clearly communicate his or
her needs of the project and providing timely and constructive
feedback to the designer. The client must trust the designer’s expertise and
most importantly pay bills on time.
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6. Explain the responsibilities of
the DESIGNER with regard to customer service:
You should treat
your client and your client’s time and money with respect. Try and relate to
them on a personal level and have an appreciation for them.
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7. PUBLIC
DOMAIN PHOTO SITES: Appendix
B (page 22) mentions several sites where you can find PUBLIC DOMAIN PHOTOS,
including Flickr, Morgue Files, and
Uncle Sam’s Photos.
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Take
a SCREEN SHOT of the image by holding the CTRL key down and tapping the PRINT SCREEN button on your keyboard (the key probably says PRTSC or something similar), and
then paste it into PHOTOSHOP or
GIMP.
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CROP
the excess from around the image (from PICTURE TOOLS, click the CROP tool on
the right side of the Ribbon).
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Save
the image and then insert into this document on your blog.
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Uncle Sam’s Photos: http://www.unclesamsphotos.com/
On
the home page, you will see several categories of images. Click on the
SCIENCE category. Find an amazing image of the EARTH FROM SPACE and insert
here:
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Morgue File: http://www.morguefile.com/
Search
for a beautiful image of a TALL SHIP and insert here:
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Flickr: http://www.flickr.com/
Search
for a colorful image of a FLORIDA PANTHER and insert here:
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8.
BLOG: Create a new
blog post and insert the information and images from this sheet in the new
post.
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